Follow your dreams....and your taste buds!

-147

As regular readers of my blog will know, I’m attempting to startup my own estate agency. I like to look forward to all aspects of the estate agency business, and look back in some ways to the times when I worked for an estate agency before. Estate agents are known for their "work hard, play hard" ethic. Having worked with estate agents for years, they work long hours but do their out of work activities to the maximum as well.

There are estate agents I know that have attempted the Three Peaks Challenge-

https://www.justgiving.com/canterburysunrise/

And the Christmas parties and awards ceremonies that estate agents attend every year are a sight to behold!

I think it's just that estate agents like to live life to the extreme. And this also counts for their food. If I had to think of a food that typifies estate agents then I think I'd go for Mannys Sauces. There's a choice of sauces but it's the spice and heat that reminds me of estate agents. It's reminiscent of the spice and heat the they carry out their jobs with.

And if I had to choose just three of Mannys Sauces for estate agents to try, then it would be-

The Original Piri-Piri Sauce

This is the classic - and you don't mess with a classic! It's a taste that has to be tried to be believed. It mixes the heat of the chilli with the depth of flavour that you require from a sauce or marinade. In fact, Manny guarantees that it is the tastiest Piri-Piri in the land. Try it and you won’t be disappointed.

Curry Sauce

Make the most delicious and healthy curry in your own home, without any hard work or effort! Whether you use beef, lamb, chicken, fish or seafood, add this sauce to create the most delicious and flavoursome curry.

Meat Marinade

Excellent marinade created to marinate any meat, but can also be used with fish or seafood. Make the best BBQs, roasts, or stews. The contents of a 250ml bottle will marinate 3kg of meat.

Mannys Sauces were founded by Manny and here is his story-

“As any other person in the world, I had a huge dream - to open the first Piri-Piri Chicken Restaurant in the world, and then spread this dream to every corner of the planet. It wouldn’t be easy to achieve, but neither was it impossible. I had the will, the courage, the faith and family support to make it come true. Early in 1985, I sold my home to open the first piri-piri chicken restaurant outside of Mozambique. CHICKENLAND was the chosen name and Johannesburg, South Africa was the birth place of my dream! After a short while, I was making, bottling and selling a range of 5 different Piri-Piri Sauces and Marinades. After a slow start, the business was a stunning success! The name quickly spread across the city and everyone was talking about this new food place that was taking the food industry by storm.

The business success was proven! The next step was expansion to other parts of the city, country and abroad, and many people tried to get financially involved. Expansion included a need for capital and people, and so in 1987, I sold some of my business shares to two young men: one of Portuguese origin and the other, a South African of Jewish origin. Shortly after they joined, the business name was changed to NANDOS. Chickenland was a nice name, but according to marketing experts at the time, it was felt that the business should be backed by a personal name before the expansion took place. Between MANNYS and NANDOS, I was out-voted two to one, and the latter name was chosen. Despite a few initial problems, the expansion started taking off and now more than ever, the success was tremendous!

A few years later, the rug was pulled out from under my feet and I was forced to leave my business. I lost my dream; one of the best things in my life after my family. After this happened, I opened a few other restaurants including Chickenland in Portugal, but these weren’t my dream. It was a way to make a living, but it wasn’t my passion. It took me a long time to recover from what happened, but I was determined and pushed through until another dream emerged; to make the best sauces and speciality food products in the world! MANNYS SAUCES is now my new dream! Once again I can see this new dream taking shape and growing strong all the way to the TOP! The passion is back and I again have the will, the faith, the support of my family, and the support of so many loyal customers that know and appreciate the high quality products that we make. I am forever grateful to my family and my customers for their support and the divine forces for showing me the way.

Manny x”

Don’t forget the selection of cured meats. Paio is a great selection and is made of pork fillet with a maximum of 5% fat.

As any good estate agent will know, it pays to be found, and Mannys Sauces can be found at-

www.twitter.com/Mannyssauces

www.facebook.com/Mannyssauces

www.youtube.com/channel/UCPvHPFfaz5yJRTtlv_ViDPQ

www.mannyssauces.com

I started writing, got half way through a piece and just stopped.....

-143

I've got half way through a writing piece this week and stopped in my tracks. It's not really happened before but I do t really know how to finish what I've been writing. It's not writer's block or anything like that, it's just I don't really know where I want to go with it. The current text is the second sample blog for my estate agents blog that I let you know about recently-

http://245daystogo.blogspot.com/2015/11/see-writing-skills-that-can-help-estate.html

And the text I have do far is-

"Mark Carney, the Governor of the Bank of England has hinted that interest rate rises will happen later rather than sooner-

http://www.bbc.co.uk/news/business-34733480

The global economic situation means that inflation is less likely to rise and interest rate rises are less likely to be needed.

But what does the phrase 'interest rates' mean?

When newspapers, television news and websites say interest rates, they mean the Bank of England base rate. This is still at the lowest it has ever been. It has stayed at 0.5% since the credit crunch of 2009, and there really hasn't been much sign of it changing since then. And it's this Bank of England base rate at half a percent that goes on to influence the interest rate you pay on your mortgage. A consistently low base rate gives confidence to the banks to offer low mortgage rates.

But what does that mean for home buyers in Yourtown? What does it mean for customers of estate agents in Yourtown?

Well, a second statement from the Bank of England this week sheds a little more light on this-

http://www.bbc.co.uk/news/business-34741331

The Deputy Governor states that the Bank of England base interest rate should not be used as a tool to control the housing market. This should mean that house prices in Yourtown follow a more natural curve of demand and supply, without a large intervention from outside sources. This gives you an idea that changes in interest rates are made to control inflation - not to control the price you pay for your next home.

The best way to know about your local market us to keep a watch of your local market. Register with home estate agents and we will send our freshest properties on the market to to your email inbox. To have the latest homes for sale in Yourtown sent directly to you when they are released puts you at the front of the information market. If you speak to is then we can let you know what is available to you and what the asking prices are for the type of property you want.

And it's by understanding what you want that you can get to grips with your local housing market."

 As I've said, I'm not unhappy with the current content, I'm just not completely sure if how I finish it. I'm trying to create several things at once-

1. An SEO-optimised piece that will boost an estate agents search engine rankings.
2. Something that their customers will read all the way through.
3. Something that prompts the customer to action.
4. Something that creates customer confidence.

And I think that this piece so far creates points 1 to 3, but I'm concerned that it borders on infringing point 4. Interest rates are a touchy subject and I don't want the blog piece to put customers off buying a home because they fear interest rate rises. The next step in the blog will have to be a careful one as I want to say more about how my estate agents can help clients but without causing any fear. I'll think long and hard about it and post any updated version on here.

It's a strange feeling to not finish a piece of writing, but it's come to this here. Hopefully it's a one off!

See how the half-term time off didn't stop all the startup planning

-137

It's half-term week and roughly-speaking a week off from many parts of the startup planning. I've not switched off completely and sitting as a passenger in some car journeys along with other spare time gives me the chance to write a few blog posts, tweet some marketing links and check my fiverr gigs. It's important to keep an active present with things like this and most of my gigs offer services that I can produce in less than half an hour on my smartphone. Even if I need to conduct some research then a smartphone can take care of that. In fact, there's little that I can't produce at short notice.

I think that a slow build of what I do is the way forward. I've written and self-published several books now and I'm starting to sell my writing services more on fiverr. And writing is something that I really enjoy. If writing my books brings in a good income and writing for others can supplement that whilst I'm running an estate agency then I'll be very happy.

But it's getting to that next level that is taking that time. My reviews on fiverr have all been five star and my clients have been incredibly happy with my writing. I need to be able to turn a few gigs every now and again into several high-paying jobs a week. With my trust levels at their highest, I promote my gigs in my blogs and on Twitter to keep up the exposure levels. It's gaining exposure that will help to keep things moving on.

And it's research into this marketing exposure that's at the front of the thoughts in this blog. I have started to look at different ways if getting my blog exposed to a larger audience. For example, I've applied to have my mystery shop blog featured on the blogs section of mumsnet. Also my estate agency blog is featured on real-estate network. It's by having these extra outlets that I feel I can get my work noticed. By having my work noticed I can get more readers, more orders, more happy customers and the cycle continues. And that's how the theory goes.

A short blog today, but keeping the thought processes moving and the words flowing will always help.

See why using outside help for some of your business needs frees up time for you to do what you do best

-130

As part of the process of setting up my own business, I have had reason to look in different parts of the internet for all sorts of ideas. Sometimes these internet searches are planned and sometimes a little bit of serendipity comes into play (see blog here - http://245daystogo.blogspot.com/2015/06/stumbling-across-ideas-and-answers-when.html )

I think that as the business develops, I will need outside help in some areas of what I attempt to do. For instance, I won’t try to conduct my own legal affairs – I will leave that to the expertise of a solicitor. I won’t want to spend hours of my time checking and filing my own accounts – I will make use of an accountant that knows their way around the tax rules.

And it was while looking into different professional business service providers that I came across the company Adactus - http://www.adauctus-gmbh.ch/en/

Being a well-established company that provides more than one service gives Adactus a head start when it comes to helping out startup companies such as the one I am putting together. In the early days of my estate agency business I will be trying to run the show from home but will have to spend a lot of time out on the road. And the question that this asks is “how will I be able to provide an office service for my customers?” I want them to be able to pick up the phone and speak to someone from my company but I hope to have my time filled with appointments at client’s houses. Adactus could provide an answer. They will provide a high-quality and professional telephone answering service in several languages, call acceptance and transfer, and a virtual secretary from Mondays to Fridays from 8:00 to 18:00, outside these hours – a voicemail service.

Tax is always a taxing question for any business large or small, so looking at what might be a tax beneficial status is something that many companies have looked into. You can have a discussion with Adactus about their company registration services after contacting them via their website. They can offer potential tax-related benefits for foreign companies, as they are based in Switzerland. Switzerland has one of the most beneficial tax rates in Europe along with a politically, geographically and economically stable infrastructure. That is highly attractive to foreign companies which choose to change their address to Switzerland.

As I stated at the start of the blog, Adactus are experienced in several areas that could help the average startup or the slightly more established company to get ahead in business. I try to look at business from several angles and highlight companies that I have used or would consider using to help me set up my small business. Recently I have shown how RawShorts and Fiverr could help a new or small business and I will keep on exposing good companies to my readers of this blog. If you have any questions about this then please do not hesitate to comment on the blog or get in touch with Adactus directly via their website.

See the different marketing ideas I'm using to sell my books

-128

I've been looking at ways to expand the sales of my mystery shopping book. It's had some initial interest and I want to capitalise on that interest and turn it into book sales. There have also been a couple of positive reviews already. It's one of those things that every time you talk about it, other people are really interested in what you have to say. It's a topic that everyone has some interest in, either what you do or becoming a mystery shopper themselves. To assist with the book I've started a blog that mixes hints and tips from the book with my daily experiences as a mystery shopper. Each blog entry prompts the reader to take a look at the book. The blog can be found here.

I have also set up a basic promotional YouTube video to help with the book sales. The idea behind these two things is to get people to like the look of what is going on and then go on to buy and read the book. But the next questions I have are-

• How are people going to find the blog or the YouTube video?
• Who is my target market?
• How will I reach them?

The people who I think will be mainly interested in mystery shopping are university students and the mothers of children that are at school. I live quite close to a university city so I thought that the below poster could get me a bit of traction. I'm going to put it up in a few places around the city that I know students frequent. I hope that more readers of the blog might mean more book sales. Finding the mothers might take a little bit more doing. I'm thinking that the forums mothers frequent such as mumsnet might be somewhere to look. I know from sites like Money Saving Expert  don't allow people to advertise their own products on their forums so mumsnet may be the same. Aside from these two areas, it's a case of searching and thinking more about potential readers and how I can reach them.

The poster looks like this-

Wish me luck!

See the free easy tool that's helped to promote my blogs and books

-123

It's been quite an eventful week in the small world of Amazon Kindle book selling with my book "The Secrets of Mystery Shopping: How to Become a Mystery Shopper" receiving quite a lot of interest and a lot of questions. Amazon don't really give you a great idea of sales figures, as I always find their reports sketchy until the month is over and the money is in my account. This is largely because of Amazon Prime, which gives people the chance to read some or all pages for free and then you, as an author, are given a percentage of the Amazon Prime fund. This is based on the proportion of reads your book got from everything available on Prime.

The immediate, personal feedback has been good, though and I know of a growing number of people that have told me they've bought the book. Friends, family, work colleagues and then their contacts (reached via Facebook) have been buying and I hope it to be my biggest seller yet.

To go alongside the book, I've started a blog. The purpose of this blog is threefold-

1- To promote the book

2- To give people an insight into what a mystery shopper does

3- To give people an idea of the good things that you can get out of mystery shopping

I've seen more interest in this book then any of the others that I have published so I hope that it continues to create a few waves. And I hope that it helps people who are interested in mystery shopping to get a start in the industry. As with all my books, if just one person gets something out if it then I think it will all be worthwhile.

I also used some spare time this week (precious commodity that it is) to produce short animated promo videos for two of my books. I used a website called www.RawShorts.com to produce the videos and many of their templates are free. The videos are as follows-

THE SECRETS OF MYSTERY SHOPPING

HOW TO SELL YOUR HOME

If you don't think that you can use a site like RawShorts, then an alternative would be somewhere like www.fiverr.com where someone will be able to produce you a promo video for as little as $5.

The idea is that they give me a little more exposure for the books and offer a different way for people to find my blog, my books and me.

See the book that will help you on your mystery shopping journey

-120

My Amazon Kindle book called The Secrets of Mystery Shopping : How to Become a Mystery Shopper was released yesterday. This is one of my books that I have published as I look to generate an income in the run up to opening my own business. The idea is that these books bring in a (modest) income as the estate agency starts next year and I go without an enlistment income for the first few months it takes to get properties on my books and through to sale completion.

The book was available to pre- order on Amazon but there was a little bit of a wrangle between me and them about the pre-order and edits to the book so the pre- order was cancelled and the book launched immediately.

When I uploaded the book file when setting up the book for ore-order, there was no mention of any issues in updating the content in the run up to launch. So when I went through the final edit of the book, checked and updated the contact details of all the mystery shop companies I was ready to upload the final file to the Amazon Kindle Direct Publishing site. When I got there, this book was greyed out and I couldn't access it to update. I contacted the help desk and was told that for the 3 days before the release, the book was unavailable to edit - I'd missed the deadline by about an hour! Although I didn't know I'd missed a deadline because there wasn't enough information there to tell me.

I was gutted - the choice was to wait until after it was released and then change the book file -meaning that any pre-orders would be unable to access the updated file. Or to withdraw the pre-order title, republish as a ready to buy book and have my customers read the full experience. This meant that I would lose the ability to set books up to pre-order for a year. I went for the second option as I couldn't see the value in having someone pay for what wasn't a full book.

So, here we are, it's published and I've set up a blog (here) and a twitter feed @mysteryshopper74 to help with the exposure.

It's available on the Amazon Kindle store now, so take a look and see what you think.

See how changing blog presentation should improve click through

-119

I looked recently about a different way of presenting the work that I carry out over the internet.

http://245daystogo.blogspot.com/2015/09/a-different-way-of-presenting-my-work.html

It's about looking at headlines that will prompt the reader to look further into the article. Many of my blogs are publicised on social media and I'm looking at how the initial words get someone to read through and get interested. I've taken on this way of looking at my blogs as well as starting to formulate how I will put this together for my photography.

The result in a couple of places is starting to show dividends and I have stared using these style of titles in my blogs-

How To Sell Your Home

http://how-to-sell-a-home.blogspot.co.uk/

With titles such as "Find out how to highlight your home for the best sale price" and "Use this selling tip when marketing your home" give interested readers enough information to read through the hyperlink and maybe take in more of the blog whilst on that page.

The mystery shop blog

http://mysteryshopperblog.blogspot.co.uk/

This is another new blog and is designed to help sell my new Kindle book-




It has titles like "See how a quick 2 hour mystery shop can be profitable" and "Find out how I earned money with a shopping trip to a local coastal town" which again are designed to get people to read through. If they then like the content, it may trigger a sale of the book.

I'll report back on here how the sales of these products go through and the response to the blogs with these new titles.