Monday, 29 August 2016

Get the perfect exposure for your hotel on

If you have a hotel and want to get the best exposure then it is not always easy to achieve. So many hotel listings sites just pout up a list and nothing else. It doesn't really enhance the way your hotel is seen by potential guests.

That is where is different. They understand the industry and know that the way your hotel is presented makes a huge difference. It determines whether people want to come and stay with you or not.

To make this happen they do so much more than the listings sites-
  •        They create an article that sells your hotel to our visitors
  •        They produce a unique Facebook video and upload to our Facebook timeline
  •       The article and video are permanent so can always be found by your potential guests want to highlight the benefits of your hotel accommodation to our growing list of visitors and Facebook followers. Get the most from the internet by showcasing your hotel to the people that matter – your next potential guests.

All of this is available for the low price of $299 – remember that the video and article are permanent and will help guests find your hotel.

Wednesday, 24 August 2016

Why you need to give away everything you have

Yes, it's true. To succeed in business you need to give away everything that you've got. Leave nothing behind, turn out your pockets and give it all away.

Because essentially that is what content marketing is all about. All the knowledge and information that you have gathered over the years needs to be turned over. You need to give away your trade secrets, the way you do your work and all (well, nearly all) the things that set you apart from your competitors. That is what content marketing is all about. You create engaging contend that your readers appreciate, benefit from and come back to again and again. This sets you apart from your competition in many ways and helps you to attract more traffic. And it works!

By sharing the knowledge you have about the industry you work in people start to look up to you. They see you as an authority in your field and come back to you for more information. They subscribe to your emails, they check out your website when they want clarification on something and they follow you on social media. You become the go-to guy or girl. It changes the way you and your company are seen. By sharing the knowledge and experience you have you can generate a following that leads to business. Even though you have given a lot away, it doesn't mean that you have given everyone else the skills and time to carry out what you do. There will still be a huge number of people out there that will need your services.

Something else that content helps with enormously is where your website sits on the search engine rankings. Google and the others love fresh new content that matches what their users want so you can win big here. By delivering engaging content that hits all the right key words and phrases you will move up the relevant search rankings. Your content will show in many different places do make sure that it fits the searches you want to appear on and make sure it is engaging as well.

Traffic breeds sales
The more traffic you generate through your SEO work and the following you generate by being an authority the better. You will find that more traffic means more sales. The people that you drive to tour website by producing relevant content will be there for a reason so your overall sales and conversion rate will increase if you can deliver what you promise. If your content is relevant to the industry that you are in and useful to the reader then the people that arrive on the pages of your website will be in the market for your services. Wow them with your content and you will see your success soar.

Giving away all you know is easy. Your knowledge and experience are in demand. Don't hide it away. By giving what you know there are new customers to connect to and new markets to enter. Your content will drive you and your business forward.

For more on content marketing check out my website at

Saturday, 20 August 2016

Odie And Cody Pet Shampoo is natural and ethical

I love to feature some great startup businesses and their products on my blog. Today I have the pleasure of featuring a brand that has a strong ethos and gives back to the community. Odie and Cody produce a natural and organic pet shampoo that is available now so you can look after your pet in a natural way. It is made with care and attention in small batches so you can buy with confidence because it is a 100% natural product certified organic to USDA standards.

The Odie and Cody Natural Organic Pet Shampoo doesn’t sting, burn or itch your pets when you give them a bath and leaves their skin feeling great. It is –

  •          Vegan
  •          Gluten-free
  •          Hypoallergenic
  •          Natural
  •          Organic

The shampoo will really look after your pet, make them feel pampered and you will feel happy in the knowledge that you are using a product that will not cause them harm and is made in a sustainable and ethical way.

Another great feature of the Odie and Cody brand is that they generate a proportion of their profits to animal welfare charities that help to look after pets and save animals from being needlessly killed because of overcrowding in animal shelters.

Thursday, 11 August 2016

Top 4 things to remember when using content marketing to supercharge your startup

Content marketing helps your startup business to reach new customers. When you begin in business you need a steady supply of customers to get off the ground and continue on a successful trajectory. Content marketing establishes you and your business as an authority in your industry. It connects you with more potential customers and develops a level of trust. Here are my top 4 things to remember when using content marketing to supercharge your startup-

It can be a slow burner
Content marketing doesn't always bring you immediate results. This is about building a rapport with your customers and that just doesn't happen overnight. You are sowing seeds that will grow over time. You and your audience need to get to know each other first. The work you put in here means that when someone needs your service or product you are the provider of choice.

You have to stick at it
Content marketing builds over time. You can't upload content at the start of a campaign and then completely forget about it. Content marketing doesn't work they way. You need a constant flow of quality and relevant content for your readers. This helps you with your SEO rankings, keeps your content looking fresh and connects with more customers.

Publicise it
Content is great for furthering you'd startup business but you need people to read it. To get an impact from your content marketing you want to spread the word as much as you can. Use your website and your social media reach to get the message to as many potential customers as possible. The more people that read what you have to say then the greater chance you have of your message being read, shared, liked and commented on. The more you can connect with people the more well-known your brand becomes.

Fish in the right pool
A strong message is great but it has to be seen by a relevant audience. You want to get your message out there in all the right places. You need to know where your audience hangs out so you know you will reach them. Look at all the options you have, especially social media, so you can find the relevant market for your product or service. By connecting with your people in the places they already spend their time then you will appeal to them. This is another step towards turning them into your future customers.

If you are looking for help with your content writing then get in touch via my website. I can write content for you and help your startup business get off the ground.