Sunday, 8 November 2015

I started writing, got half way through a piece and just stopped.....


I've got half way through a writing piece this week and stopped in my tracks. It's not really happened before but I do t really know how to finish what I've been writing. It's not writer's block or anything like that, it's just I don't really know where I want to go with it. The current text is the second sample blog for my estate agents blog that I let you know about recently-

And the text I have do far is-

"Mark Carney, the Governor of the Bank of England has hinted that interest rate rises will happen later rather than sooner-

The global economic situation means that inflation is less likely to rise and interest rate rises are less likely to be needed.

But what does the phrase 'interest rates' mean?

When newspapers, television news and websites say interest rates, they mean the Bank of England base rate. This is still at the lowest it has ever been. It has stayed at 0.5% since the credit crunch of 2009, and there really hasn't been much sign of it changing since then. And it's this Bank of England base rate at half a percent that goes on to influence the interest rate you pay on your mortgage. A consistently low base rate gives confidence to the banks to offer low mortgage rates.

But what does that mean for home buyers in Yourtown? What does it mean for customers of estate agents in Yourtown?

Well, a second statement from the Bank of England this week sheds a little more light on this-

The Deputy Governor states that the Bank of England base interest rate should not be used as a tool to control the housing market. This should mean that house prices in Yourtown follow a more natural curve of demand and supply, without a large intervention from outside sources. This gives you an idea that changes in interest rates are made to control inflation - not to control the price you pay for your next home.

The best way to know about your local market us to keep a watch of your local market. Register with home estate agents and we will send our freshest properties on the market to to your email inbox. To have the latest homes for sale in Yourtown sent directly to you when they are released puts you at the front of the information market. If you speak to is then we can let you know what is available to you and what the asking prices are for the type of property you want.

And it's by understanding what you want that you can get to grips with your local housing market."

 As I've said, I'm not unhappy with the current content, I'm just not completely sure if how I finish it. I'm trying to create several things at once-

  1. An SEO-optimised piece that will boost an estate agents search engine rankings.
  2. Something that their customers will read all the way through.
  3. Something that prompts the customer to action.
  4. Something that creates customer confidence.
And I think that this piece so far creates points 1 to 3, but I'm concerned that it borders on infringing point 4. Interest rates are a touchy subject and I don't want the blog piece to put customers off buying a home because they fear interest rate rises. The next step in the blog will have to be a careful one as I want to say more about how my estate agents can help clients but without causing any fear. I'll think long and hard about it and post any updated version on here.

It's a strange feeling to not finish a piece of writing, but it's come to this here. Hopefully it's a one off!

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