The next book is almost ready - and I'm starting on the project after that!

I've finished draft one of the content for my next book. It's a book about writing a book! It will talk through the process of writing a top selling non-fiction book. What I have left to do is-

• Edit the content
• Add any extras, such as illustrations or charts
• Get the cover designed
• Publish
• Market the book

It's exciting stuff!

I've started the brainstorming for the next project and it will be entitled something like the following-

I'll show you how to become an estate agent

I want to produce a book, a MOOC (massive online open course), a support consultancy, a website and an app.

From here I think that I will be able to provide support for both startup estate agencies and marketing ideas for established agents. I will also make available a set of documents for estate agents-

• Contracts
• Letters
• Invoices
• Prospecting letters

These will be available to be bought singly or as a pack. Each document will be set up as both an administrative tool and a marketing tool.

As with all of the writing projects I've been doing, once the content is produced then it just sits there awaiting purchase. There will be annual reviews and updates (possibly more frequently than this for the MOOC) but essentially the work is done.

I've always wanted to have a set income coming through that frees me up to do other things and along with everything else I've written, this feels like it's getting there.

Follow your dreams....and your taste buds!

-147

As regular readers of my blog will know, I’m attempting to startup my own estate agency. I like to look forward to all aspects of the estate agency business, and look back in some ways to the times when I worked for an estate agency before. Estate agents are known for their "work hard, play hard" ethic. Having worked with estate agents for years, they work long hours but do their out of work activities to the maximum as well.

There are estate agents I know that have attempted the Three Peaks Challenge-

https://www.justgiving.com/canterburysunrise/

And the Christmas parties and awards ceremonies that estate agents attend every year are a sight to behold!

I think it's just that estate agents like to live life to the extreme. And this also counts for their food. If I had to think of a food that typifies estate agents then I think I'd go for Mannys Sauces. There's a choice of sauces but it's the spice and heat that reminds me of estate agents. It's reminiscent of the spice and heat the they carry out their jobs with.

And if I had to choose just three of Mannys Sauces for estate agents to try, then it would be-

The Original Piri-Piri Sauce

This is the classic - and you don't mess with a classic! It's a taste that has to be tried to be believed. It mixes the heat of the chilli with the depth of flavour that you require from a sauce or marinade. In fact, Manny guarantees that it is the tastiest Piri-Piri in the land. Try it and you won’t be disappointed.

Curry Sauce

Make the most delicious and healthy curry in your own home, without any hard work or effort! Whether you use beef, lamb, chicken, fish or seafood, add this sauce to create the most delicious and flavoursome curry.

Meat Marinade

Excellent marinade created to marinate any meat, but can also be used with fish or seafood. Make the best BBQs, roasts, or stews. The contents of a 250ml bottle will marinate 3kg of meat.

Mannys Sauces were founded by Manny and here is his story-

“As any other person in the world, I had a huge dream - to open the first Piri-Piri Chicken Restaurant in the world, and then spread this dream to every corner of the planet. It wouldn’t be easy to achieve, but neither was it impossible. I had the will, the courage, the faith and family support to make it come true. Early in 1985, I sold my home to open the first piri-piri chicken restaurant outside of Mozambique. CHICKENLAND was the chosen name and Johannesburg, South Africa was the birth place of my dream! After a short while, I was making, bottling and selling a range of 5 different Piri-Piri Sauces and Marinades. After a slow start, the business was a stunning success! The name quickly spread across the city and everyone was talking about this new food place that was taking the food industry by storm.

The business success was proven! The next step was expansion to other parts of the city, country and abroad, and many people tried to get financially involved. Expansion included a need for capital and people, and so in 1987, I sold some of my business shares to two young men: one of Portuguese origin and the other, a South African of Jewish origin. Shortly after they joined, the business name was changed to NANDOS. Chickenland was a nice name, but according to marketing experts at the time, it was felt that the business should be backed by a personal name before the expansion took place. Between MANNYS and NANDOS, I was out-voted two to one, and the latter name was chosen. Despite a few initial problems, the expansion started taking off and now more than ever, the success was tremendous!

A few years later, the rug was pulled out from under my feet and I was forced to leave my business. I lost my dream; one of the best things in my life after my family. After this happened, I opened a few other restaurants including Chickenland in Portugal, but these weren’t my dream. It was a way to make a living, but it wasn’t my passion. It took me a long time to recover from what happened, but I was determined and pushed through until another dream emerged; to make the best sauces and speciality food products in the world! MANNYS SAUCES is now my new dream! Once again I can see this new dream taking shape and growing strong all the way to the TOP! The passion is back and I again have the will, the faith, the support of my family, and the support of so many loyal customers that know and appreciate the high quality products that we make. I am forever grateful to my family and my customers for their support and the divine forces for showing me the way.

Manny x”

Don’t forget the selection of cured meats. Paio is a great selection and is made of pork fillet with a maximum of 5% fat.

As any good estate agent will know, it pays to be found, and Mannys Sauces can be found at-

www.twitter.com/Mannyssauces

www.facebook.com/Mannyssauces

www.youtube.com/channel/UCPvHPFfaz5yJRTtlv_ViDPQ

www.mannyssauces.com

Professional interest and personal panic

191

There's a professional interest and personal panic when I see a shop being renovated in the town I'm going to operate in. I think "is it an estate agents? What are they going to be like? Will they steal a march on me?"

Twice since I started the 245 days journey there have been actual estate agents open.

The first was not long after I started planning, and it was a low-key opening in a side street, and in the couple of months since they opened I haven't seen one of their boards, or any adverts in the local newspapers or any listings on Rightmove. I know that opsonise an estate agency is, and will be, a slow burner but I don't feel that they have started with a bang, or had a good presence, or offered anything different to the existing agents. Phew (so far.)

The second is starting to emerge this week, where an agent from a neighbouring market has decided to open up an office in town. I don't know a lot about the existing office or the new satellite office of this company but I'm going to research today and see what I can find out.  As it happens, I'm on the park and rude, travelling past their existing office in a minute or so...

It's a sales and lettings office (I was hoping for lettings only) and again, it doesn't look to offer anything substantially different to our existing agents, from first look.

I'm not afraid of competition, in fact I think that my experience and the proposition I am building will stand up well against the vast majority of estate agents I have encountered. In my view traditional estate agents have been left behind by the service levels offered in other service industries. Complaints about estate agents, particularly about fees and communication, are rising. This shows that customer service levels haven't reached the standards that they should. Simple conversations or disclosures about fees and basic agreements about contact with customers can eliminate most complaints of this nature. I will have a contact schedule written into my contract with clients that let them know how often I will contact them, and how.  Something like-

"I will call you weekly, on a Thursday between 1pm and 5pm, as this is your afternoon off work. This call will be to give you a marketing update and any alterations we need to make."

Is my degree a boost or a drain to my aspirations?

199

Yes, I'm on the park and ride bus blogging again. Or waiting for the bus to arrive this morning. Not usually at this time of day, but when I travel a little later, I'm often surrounded by university students travelling around the city. It takes me back to my university days and gets me thinking about the relevance of my degree to the rest of my life.

Going through secondary school and sixth form college, it was always said to me that I should go and do a degree in something that interested me. What interested me then and still does now is language. So I chose a degree in linguistics. I found it fascinating and completed the 3 year course before thinking "what now?"

Teaching or researching in the field of linguistics didn't appeal to me, so I went out into the world of commerce,

Now to a lot of ends, a degree in linguistics means very little to a potential estate agent. To a lot of ends it can mean a great deal.

In my opinion, estate agency when carried out to its best, is a marketing activity. A chunk of marketing involves words and how they are put together to, in this case, sell properties. Add to this the ability to be creative and you have the right mix to be a leading and innovative estate agent, in my opinion.

As I have previously mentioned, I am currently on a photography course to increase my awareness and skills in the area of photography to enable me to be the best agent in my town at this. My experience in many industries in many roles will help me to look at the whole picture.

I would say that the moral of the story is to decide at the outset that your degree will match your career aspirations or will be flexible enough to support you in whatever you want to do.