Everything slows down on the blogging front as Christmas approaches

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I'm starting to put my blogs to bed now until the New Year. The fact that many io the areas I blog about slow down dramatically at this time of year only adds to the fact that people's attention is drawn away to other places and things. Christmas is on the way and all of my blogs drop significantly in readership from early December until the start of January. Subsequently I'm starting to switch the blogs off-

Estate agency

This really is a quiet time for estate agents as the market starts to shut down for Christmas. People who have sales going through now want to be in their new home before Christmas. Most solicitors close completely for over a week and everything goes really quiet.

And likewise with my How to sell your home blog - there aren't many people starting to look at selling their home at this time of year.

Retail

Retailers are the opposite of estate agents at this time of year - they are too busy to do much reading. My blogs would bypass many of my potential readers because they are all busy at this time of year.

Mystery shopping

This is another area that goes really quiet at this time. In the same way that retailers want to concentrate on sales right now, they don't want their busiest season to be interrupted by a major mystery shopping programme. And because of this, the mystery shop companies cut back their activity to almost zero until the new year.

You'll see less of me during the next month or so on all of my blogs.

See the book that will help you on your mystery shopping journey

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My Amazon Kindle book called The Secrets of Mystery Shopping : How to Become a Mystery Shopper was released yesterday. This is one of my books that I have published as I look to generate an income in the run up to opening my own business. The idea is that these books bring in a (modest) income as the estate agency starts next year and I go without an enlistment income for the first few months it takes to get properties on my books and through to sale completion.

The book was available to pre- order on Amazon but there was a little bit of a wrangle between me and them about the pre-order and edits to the book so the pre- order was cancelled and the book launched immediately.

When I uploaded the book file when setting up the book for ore-order, there was no mention of any issues in updating the content in the run up to launch. So when I went through the final edit of the book, checked and updated the contact details of all the mystery shop companies I was ready to upload the final file to the Amazon Kindle Direct Publishing site. When I got there, this book was greyed out and I couldn't access it to update. I contacted the help desk and was told that for the 3 days before the release, the book was unavailable to edit - I'd missed the deadline by about an hour! Although I didn't know I'd missed a deadline because there wasn't enough information there to tell me.

I was gutted - the choice was to wait until after it was released and then change the book file -meaning that any pre-orders would be unable to access the updated file. Or to withdraw the pre-order title, republish as a ready to buy book and have my customers read the full experience. This meant that I would lose the ability to set books up to pre-order for a year. I went for the second option as I couldn't see the value in having someone pay for what wasn't a full book.

So, here we are, it's published and I've set up a blog (here) and a twitter feed @mysteryshopper74 to help with the exposure.

It's available on the Amazon Kindle store now, so take a look and see what you think.

See how changing blog presentation should improve click through

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I looked recently about a different way of presenting the work that I carry out over the internet.

http://245daystogo.blogspot.com/2015/09/a-different-way-of-presenting-my-work.html

It's about looking at headlines that will prompt the reader to look further into the article. Many of my blogs are publicised on social media and I'm looking at how the initial words get someone to read through and get interested. I've taken on this way of looking at my blogs as well as starting to formulate how I will put this together for my photography.

The result in a couple of places is starting to show dividends and I have stared using these style of titles in my blogs-

How To Sell Your Home

http://how-to-sell-a-home.blogspot.co.uk/

With titles such as "Find out how to highlight your home for the best sale price" and "Use this selling tip when marketing your home" give interested readers enough information to read through the hyperlink and maybe take in more of the blog whilst on that page.

The mystery shop blog

http://mysteryshopperblog.blogspot.co.uk/

This is another new blog and is designed to help sell my new Kindle book-




It has titles like "See how a quick 2 hour mystery shop can be profitable" and "Find out how I earned money with a shopping trip to a local coastal town" which again are designed to get people to read through. If they then like the content, it may trigger a sale of the book.

I'll report back on here how the sales of these products go through and the response to the blogs with these new titles.

Ebook revised, edited and published

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Just a very short blog entry today to state that my ebook 'How To Sell Your Home - What Estate Agents Don't Tell You' is now fully edited, extended and updated and available on the Amazon Kindle store.

How to sell your home: What estate agents don't tell you

I'm pleased with the updates, as it extends the book by approximately 40% and goes into more detail in parts of the book that need attention. I've told the story on here before, so if you're not a regular reader, then the blog below will give you a good idea of the changes-

Photographs, reviews, fiverr and some changes to my ebook

Ray, the walking estate agent

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I've worked with many people who consider themselves good salesmen. Watching The Apprentice this series makes me realise that some work really really hard at sales and others just have it naturally.

When watching the programme it makes me think back to people I've worked with in estate agency and how successful or otherwise they were in their sakes roles.

Some can use their gender and their natural spiral to strike a deal, without resorting to high innuendo. Roisin from this years programme struck a great deal with the diamond seller in last weeks episode probably in part because he found her alluring. But you can't have that connection with every customer. So what about different sellers and how they operate? I've come across a few.

There was a guy called Lesley and he played on this fact with customers. He often referred to himself as the man with a woman's name. It distinguished him from all of the other estate agents out there. And it got results - people remembered him.

Which brings me to Ray, the walking estate agent. He was the loveliest man. He had nothing but good to say about everyone, and everyone had nothing but good to say about Ray. He had a driving licence, but no car. So Ray walked everywhere. He'd leave for an appointment a mile away over an hour before so he could walk there and be in plenty of time. He wasn't the most dynamic of characters, he often needed reminding or prompting but he was just a wonderful guy. His vendors, buyers, landlords and renters loved him and just bought from him.

The walking everywhere was Ray's "man with a woman's name." What's yours?