The Strategic Startup is a great place to expand your Startup business

The best startup entrepreneurs are learning all of the time. They take on information and process things that can help them with their business all the time. One great way to gather information that can be useful to your startup business is by reading blogs. I have found a great blog that is interesting and full of useful information. It is called The Strategic Startup and it is full of tips and ideas on how to make a success of your startup business.

It is a sad fact that so many startups don’t make it through the first year. This is not through a lack of ability or knowledge but often through a lack of learning. I urge my readers to open their eyes to all potential sources of information that can help you to expand your horizons and become the best startup entrepreneur that you can possibly be. The Strategic Startup is a fantastic place to start. From the very first words in the very first entry you can feel the enthusiasm that Kishan, the writer of this blog, has for this subject. Enthusiasm goes a hell of a long way in startup business and this guy has it in spades.

I have looked at reading books and articles, attending meetings and listening to others in the same way throughout my career. You may well go to a meeting, for example, with the attitude that you have heard all of this before. You would actually be wrong. If you go in with the attitude that if you learn just one new thing then you will have made a success of that time. With The Strategic Startup blog from Kishan Modha you will learn all kinds of new things that can be applied to your startup business-

•          How to develop your potential
•          How to set up your startup business
•          The research you need to carry out at the start of your business
•          Planning your short-term and long-term goals
•          And more!

The Strategic Startup is a wonderful place to add to the knowledge and experience that you have when getting your startup business off the ground. As your business develops then you will want to arm yourself with more knowledge and more skills to cope with the oncoming challenges that any startup business faces.  By reading the informative and inspiring words of Kishan you will get a massive helping hand on your way to success.

My latest book is available on the Amazon Kindle store this week

As time moves by and the startup dreams are on the back burner for the Winter, I have started to branch out into other areas. My regular readers will know that I have been doing a lot of writing recently.

My work on fiverr.com has really taken off and I am very pleased with the number of gigs I have been getting. I have also expanded the different writing gigs that I offer, which is bringing in more activity and more income.

But it is the book writing (and publishing) that is the reason for today's blog entry. I have published my latest book this week and it is gaining some interest already. I have started to promote the book through social media and there has been a small buzz associated with it.

I have written about the book on this blog before and it's now ready. The book is-




It is available now, so please investigate. Ask me any questions you have and I will help you on your own quest to write a book. It really can be done if you follow a plan like the one outlined in my book.

The next book is starting and it is going to be about writing a blog, gaining readers for your blog and then monetising the blog. It will be another mid-sized book like the others I have written and I think that it will become as popular as te others I have written and published.

See the different marketing ideas I'm using to sell my books

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I've been looking at ways to expand the sales of my mystery shopping book. It's had some initial interest and I want to capitalise on that interest and turn it into book sales. There have also been a couple of positive reviews already. It's one of those things that every time you talk about it, other people are really interested in what you have to say. It's a topic that everyone has some interest in, either what you do or becoming a mystery shopper themselves. To assist with the book I've started a blog that mixes hints and tips from the book with my daily experiences as a mystery shopper. Each blog entry prompts the reader to take a look at the book. The blog can be found here.

I have also set up a basic promotional YouTube video to help with the book sales. The idea behind these two things is to get people to like the look of what is going on and then go on to buy and read the book. But the next questions I have are-

• How are people going to find the blog or the YouTube video?
• Who is my target market?
• How will I reach them?

The people who I think will be mainly interested in mystery shopping are university students and the mothers of children that are at school. I live quite close to a university city so I thought that the below poster could get me a bit of traction. I'm going to put it up in a few places around the city that I know students frequent. I hope that more readers of the blog might mean more book sales. Finding the mothers might take a little bit more doing. I'm thinking that the forums mothers frequent such as mumsnet might be somewhere to look. I know from sites like Money Saving Expert  don't allow people to advertise their own products on their forums so mumsnet may be the same. Aside from these two areas, it's a case of searching and thinking more about potential readers and how I can reach them.

The poster looks like this-

Wish me luck!

The new book is almost there - editing commences!

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The new book is almost there

It's taken far longer than I thought possible, with extra work commitments and ending up doing a lot more mystery shopping than I thought I'd do, but the second boom is almost complete. Large parts of it have actually been written in the same way I'm writing this - on the park and ride bus on the way to work. I have chapter after chapter saved and stores in different devices and I'm really pleased with the first draft. All that remains is reading through it, editing the text to ensure it flows and makes some sort of sense. I say all that remains, but I know from the experience of writing the first book that this can take some time. The first book was edited up from a series of blogs, so the content was really written without me really noticing the amount of time it took. I then had to re-read, edit and make it sound like a book with chapters, rather than a blog with entries. The cross-references had to work and I wanted to break up the text with blocks of colour.

As I've said in a recent blog, this has been re-edited again, adding a chapter, rewriting parts of other chapters and adding photographs and a newly-designed cover-

http://245daystogo.blogspot.com/2015/07/photographs-reviews-fiverr-and-some.html

I want to go through this process in the first instance with my second book. I want to edit it thoroughly and launch it on the Amazon Kindle store in it's finalised form, to make the most of the reviews and sales. After this is launched, the next step will be to write a link between the two books to ensure that they flow and then publish this as a double book. The idea is that you can get the content from both books as a double book for less than the price of buying each book individually.

Hopefully this will all get finished before a near-three-week holiday starting soon, and I'm hoping that the writing creativity continues to flow. I'm thinking about/hoping that I can get another book written during this holiday. It will be a fiction book that describes the beautiful landscape of where I'm going on holiday mixed with thoughts and feelings about certain aspects of my life so far. I'm inspired by the inner monologue of the writings of Phillip Roth and I want to tap into feelings I have the echo and come to the forefront when reading Mickey Sabbath or Swede Levov in Roth's writing. Obviously I'm not comparing myself to Roth or trying to be a Roth-lite but I find the writing crisp, energetic and witty. I hope to capture at least the first two in my writing, but I'm very aware that this will be quite a slow process and the drafting, redrafting and editing process is something I expect to take up a lot of my spare time. I'll look to self-publish it again, but the main idea behind it is a sort of line-in-the-sand moment where I can move on to other things. It's quite personal, and I'll get my wife to read the drafts first and help me with the content editing process. The writing and rewriting will all come down to me, though.