Top 4 things to remember when using content marketing to supercharge your startup

Content marketing helps your startup business to reach new customers. When you begin in business you need a steady supply of customers to get off the ground and continue on a successful trajectory. Content marketing establishes you and your business as an authority in your industry. It connects you with more potential customers and develops a level of trust. Here are my top 4 things to remember when using content marketing to supercharge your startup-

It can be a slow burner

Content marketing doesn't always bring you immediate results. This is about building a rapport with your customers and that just doesn't happen overnight. You are sowing seeds that will grow over time. You and your audience need to get to know each other first. The work you put in here means that when someone needs your service or product you are the provider of choice.

You have to stick at it

Content marketing builds over time. You can't upload content at the start of a campaign and then completely forget about it. Content marketing doesn't work they way. You need a constant flow of quality and relevant content for your readers. This helps you with your SEO rankings, keeps your content looking fresh and connects with more customers.

Publicise it

Content is great for furthering you'd startup business but you need people to read it. To get an impact from your content marketing you want to spread the word as much as you can. Use your website and your social media reach to get the message to as many potential customers as possible. The more people that read what you have to say then the greater chance you have of your message being read, shared, liked and commented on. The more you can connect with people the more well-known your brand becomes.

Fish in the right pool

A strong message is great but it has to be seen by a relevant audience. You want to get your message out there in all the right places. You need to know where your audience hangs out so you know you will reach them. Look at all the options you have, especially social media, so you can find the relevant market for your product or service. By connecting with your people in the places they already spend their time then you will appeal to them. This is another step towards turning them into your future customers.

If you are looking for help with your content writing then get in touch via my website. I can write content for you and help your startup business get off the ground.

Do you have an event to publicize in Nigeria? Look no further than adhang.com

My readers are truly a global bunch and there are opportunities arising all over the world. I today look at how to promote your event in Nigeria, Africa by using a great advertising company that is here to help.

When you have an event to publicize in Nigeria then you need to get your message to as many people as possible. Sometimes it can be hard to get your message out to the right people. Whether you have tickets to sell, participants to attract or you just want to generate awareness, the internet can be a great tool to do this. But only if you know how to leverage the power of the Internet to get that message targeted to as many of the relevant people as possible.

When you need help with online advertising for your concert, rally, crusade or carnival in Nigeria then look no further than www.adhang.com

They can get your event seen by all the right people in all the right places. Awareness is crucial to staging a successful event and there is no better current exposure than marketing online.

Adhang.com make sure that tour message is delivered in an engaging and compelling way. This gets you the best results every time. They know the business of marketing to the massive audience that you can reach in Nigeria or across the entire African continent. This gives your campaign to promote your event a huge boost. Find out more at http://www.adhang.com/event-approach/ 

There is so much more to gaining exposure for your event than hiring an advertising company.

What you need for your upcoming concert is the right online advertising.

The way to get the best response for your carnival is to advertise on the right websites.

Only using relevant content will attract people to your latest rally.

The way to get the most from this is to visit http://www.adhang.com/why-adhang/  and see why you should choose the best. The best events are attended by a full crowd that pays to be there and then talks about your event after on social media. This makes the following event bigger and better and the trend continues. If you want the best events that make you the most money then talk to www.Adhang.com for the help you need to make your event the best it can be. They use all kinds of tools to get you the best coverage you can buy.

I started writing, got half way through a piece and just stopped.....

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I've got half way through a writing piece this week and stopped in my tracks. It's not really happened before but I do t really know how to finish what I've been writing. It's not writer's block or anything like that, it's just I don't really know where I want to go with it. The current text is the second sample blog for my estate agents blog that I let you know about recently-

http://245daystogo.blogspot.com/2015/11/see-writing-skills-that-can-help-estate.html

And the text I have do far is-

"Mark Carney, the Governor of the Bank of England has hinted that interest rate rises will happen later rather than sooner-

http://www.bbc.co.uk/news/business-34733480

The global economic situation means that inflation is less likely to rise and interest rate rises are less likely to be needed.

But what does the phrase 'interest rates' mean?

When newspapers, television news and websites say interest rates, they mean the Bank of England base rate. This is still at the lowest it has ever been. It has stayed at 0.5% since the credit crunch of 2009, and there really hasn't been much sign of it changing since then. And it's this Bank of England base rate at half a percent that goes on to influence the interest rate you pay on your mortgage. A consistently low base rate gives confidence to the banks to offer low mortgage rates.

But what does that mean for home buyers in Yourtown? What does it mean for customers of estate agents in Yourtown?

Well, a second statement from the Bank of England this week sheds a little more light on this-

http://www.bbc.co.uk/news/business-34741331

The Deputy Governor states that the Bank of England base interest rate should not be used as a tool to control the housing market. This should mean that house prices in Yourtown follow a more natural curve of demand and supply, without a large intervention from outside sources. This gives you an idea that changes in interest rates are made to control inflation - not to control the price you pay for your next home.

The best way to know about your local market us to keep a watch of your local market. Register with home estate agents and we will send our freshest properties on the market to to your email inbox. To have the latest homes for sale in Yourtown sent directly to you when they are released puts you at the front of the information market. If you speak to is then we can let you know what is available to you and what the asking prices are for the type of property you want.

And it's by understanding what you want that you can get to grips with your local housing market."

 As I've said, I'm not unhappy with the current content, I'm just not completely sure if how I finish it. I'm trying to create several things at once-

1. An SEO-optimised piece that will boost an estate agents search engine rankings.
2. Something that their customers will read all the way through.
3. Something that prompts the customer to action.
4. Something that creates customer confidence.

And I think that this piece so far creates points 1 to 3, but I'm concerned that it borders on infringing point 4. Interest rates are a touchy subject and I don't want the blog piece to put customers off buying a home because they fear interest rate rises. The next step in the blog will have to be a careful one as I want to say more about how my estate agents can help clients but without causing any fear. I'll think long and hard about it and post any updated version on here.

It's a strange feeling to not finish a piece of writing, but it's come to this here. Hopefully it's a one off!

See the different marketing ideas I'm using to sell my books

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I've been looking at ways to expand the sales of my mystery shopping book. It's had some initial interest and I want to capitalise on that interest and turn it into book sales. There have also been a couple of positive reviews already. It's one of those things that every time you talk about it, other people are really interested in what you have to say. It's a topic that everyone has some interest in, either what you do or becoming a mystery shopper themselves. To assist with the book I've started a blog that mixes hints and tips from the book with my daily experiences as a mystery shopper. Each blog entry prompts the reader to take a look at the book. The blog can be found here.

I have also set up a basic promotional YouTube video to help with the book sales. The idea behind these two things is to get people to like the look of what is going on and then go on to buy and read the book. But the next questions I have are-

• How are people going to find the blog or the YouTube video?
• Who is my target market?
• How will I reach them?

The people who I think will be mainly interested in mystery shopping are university students and the mothers of children that are at school. I live quite close to a university city so I thought that the below poster could get me a bit of traction. I'm going to put it up in a few places around the city that I know students frequent. I hope that more readers of the blog might mean more book sales. Finding the mothers might take a little bit more doing. I'm thinking that the forums mothers frequent such as mumsnet might be somewhere to look. I know from sites like Money Saving Expert  don't allow people to advertise their own products on their forums so mumsnet may be the same. Aside from these two areas, it's a case of searching and thinking more about potential readers and how I can reach them.

The poster looks like this-

Wish me luck!

See how changing blog presentation should improve click through

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I looked recently about a different way of presenting the work that I carry out over the internet.

http://245daystogo.blogspot.com/2015/09/a-different-way-of-presenting-my-work.html

It's about looking at headlines that will prompt the reader to look further into the article. Many of my blogs are publicised on social media and I'm looking at how the initial words get someone to read through and get interested. I've taken on this way of looking at my blogs as well as starting to formulate how I will put this together for my photography.

The result in a couple of places is starting to show dividends and I have stared using these style of titles in my blogs-

How To Sell Your Home

http://how-to-sell-a-home.blogspot.co.uk/

With titles such as "Find out how to highlight your home for the best sale price" and "Use this selling tip when marketing your home" give interested readers enough information to read through the hyperlink and maybe take in more of the blog whilst on that page.

The mystery shop blog

http://mysteryshopperblog.blogspot.co.uk/

This is another new blog and is designed to help sell my new Kindle book-




It has titles like "See how a quick 2 hour mystery shop can be profitable" and "Find out how I earned money with a shopping trip to a local coastal town" which again are designed to get people to read through. If they then like the content, it may trigger a sale of the book.

I'll report back on here how the sales of these products go through and the response to the blogs with these new titles.

Photographs, reviews, fiverr and some serious editing are improving my Kindle book

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I've been looking to increase the income from my first Kindle ebook by improving it in several ways.

How to sell your house: What estate agents don't tell you by Steven Thompson

http://www.amazon.co.uk/dp/B00I5HOJAM/ref=cm_sw_r_udp_awd_etaRvb3QK3CFG

These changes are coming before I finish my second ebook on the related topic of and then a combined book of The income I receive from this has been modest but steady, and I want to extend this to help when I eventually open my estate agency and have to rely on other income for a short while.

I've looked at the book and the changes I think were needed and the details are below-

Addition of photographs

The book itself flowed quite well in the way it was written but the newer version, to be released soon, will have some stock photos added to the text to break up the words and provide a link between the chapters. They are simple stock images that provide visual clues to the text and make it more easily readable.

Top tips boxes

I found that throughout the text I was highlighting really good ideas of how to make the most out of the process of selling your home. The ideas tended to get lost in the text as there were over 5,000 words. I came across the idea of adding boxes marked with the heading "TOP TIP." This enables the reader to spot the things to make the big changes. In short, it really highlights the really good ideas.

Reviews

I've started the process of emsing people a copy if the book so that they can give me a review. The Amazon reviews help potential buyers to make their decision in terms of whether to buy something. I've started to contact the top reviewers on Amazon with a copy of the book with a request to read and review. Hopefully this will add to the interest in the book and some reviews (hopefully positive) will tempt people to buy or borrow.

A new cover

I decided that the original cover that I designed myself on Microsoft Publisher didn't really stand up to the competition. It looked homemade. During one of my serendipity trips on the internet I found a website called fiverr.com. (See blog - http://245daystogo.blogspot.com/2015/06/stumbling-across-ideas-and-answers-when.html .) The website brings together designers and people who need quick basic designs - all for the princely sum of $5.

My designer came up with the following design first-

Obviously with a website that crosses large parts of the world, there can be small issues with communication. With fiverr, the designers have rules they post in the site when you instruct them to produce work for you. My designer allows one alteration to the design and if you're still not happy after that they refund your money. I asked for a revision to change the notes at the bottom of the picture to UK sterling pound notes as the book is mainly aimed at the UK market.

And this is the final design. The new design is uploaded to the book's profile on the Amazon page. The new design shows another change, albeit sort-term. There are many books called 'How To Sell Your House' on Amazon already, so I've decided initially to make this Kindle book titled 'How To Sell Your Home' to differentiate. The next step will be, however, to order another Kindle book cover and add the title the second time, so it's listed under both 'house' and 'home' on the Amazon website. I hope that this will enable me to reach both search terms.

Are blogs worth anything other than getting my thoughts down?

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I've been blogging now for close to a year, and the impending anniversary of the start of my blogging activity has got me thinking-

Are blogs worth anything other than getting my thoughts down?

How do you measure worth?

Let's start at the base level, the definition that I'm sure many would apply - do they generate any money. Now this blog is too young on Blogger to enrol in their advertising programme and I usually make this blog on the move, so I don't have access to html links from Amazon or others. In that sense, it earns nothing. And my older blogs that have Adsense and Amazon ads on warm me very little as well. So in this sense of worth then, not presently, but enough content will eventually bring a trickle of money every month and will filter people to my website when it's up and running.

These blogs are a conduit for my ideas and the finalised blog entry isn't always the same set of ideas as what I set out to write. In this sense, it's my learning style to think about what I write as I write and this gets my creative juices flowing. The ideas will formulate how I operate my business and how I will be different to other estate agents on the market - especially int local market. So in this sense of worth, yes, but I need to be able to reference and re-read my blogs to filter the concrete ideas I will use going forward.

My blogs get interest on social media and are often "shared" by other users, but the interaction level rarely goes any higher than that. I find this frustrating, as I'd like to know people actually read the words and digest the meaning of my blogs. At this level, I think that my blogs are read and some parts of them are used, but I'd like a degree of interaction or feedback that confirms this. So in this sense of worth, yes and no.

Mondays always lead me to reflection. On with the rest of the week.