Top 4 things to remember when using content marketing to supercharge your startup

Content marketing helps your startup business to reach new customers. When you begin in business you need a steady supply of customers to get off the ground and continue on a successful trajectory. Content marketing establishes you and your business as an authority in your industry. It connects you with more potential customers and develops a level of trust. Here are my top 4 things to remember when using content marketing to supercharge your startup-

It can be a slow burner

Content marketing doesn't always bring you immediate results. This is about building a rapport with your customers and that just doesn't happen overnight. You are sowing seeds that will grow over time. You and your audience need to get to know each other first. The work you put in here means that when someone needs your service or product you are the provider of choice.

You have to stick at it

Content marketing builds over time. You can't upload content at the start of a campaign and then completely forget about it. Content marketing doesn't work they way. You need a constant flow of quality and relevant content for your readers. This helps you with your SEO rankings, keeps your content looking fresh and connects with more customers.

Publicise it

Content is great for furthering you'd startup business but you need people to read it. To get an impact from your content marketing you want to spread the word as much as you can. Use your website and your social media reach to get the message to as many potential customers as possible. The more people that read what you have to say then the greater chance you have of your message being read, shared, liked and commented on. The more you can connect with people the more well-known your brand becomes.

Fish in the right pool

A strong message is great but it has to be seen by a relevant audience. You want to get your message out there in all the right places. You need to know where your audience hangs out so you know you will reach them. Look at all the options you have, especially social media, so you can find the relevant market for your product or service. By connecting with your people in the places they already spend their time then you will appeal to them. This is another step towards turning them into your future customers.

If you are looking for help with your content writing then get in touch via my website. I can write content for you and help your startup business get off the ground.

Website up and running - next stop Kindle book!

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I had an unexpected day off yesterday after my employers IT system collapsed and I couldn't carry out my particular job role. I've not avoided it completely , as I'm on the way in now on what would have been one of my days off this week. As it was unscheduled, my time was also unscheduled so it felt like a good time to get in with something that I'd planned but never really felt the time to execute - the website. The idea behind it is to have a further channel for my estate agency blog, somewhere to link estate agents and the latest news and eventually provide a platform for both my Kindle books and my training programme for estate agents, which is mainly born out of the blog in estate agency matters and how to do things differently.

The blog is now 107 editions old, so initially creates it's own content to share on the site. There are so many options that I will change the blog part of the website on a weekly basis with different themes. I've started with the most popular blogs in terms of readership, but I'll look at themes in the following weeks such as-

*Social media marketing

*Housing supply

*Visibility as an agent

*Marketing

*Photography

*The nuts and bolts of everyday estate agency

Having a set of blog posts that work together as a group will give a better link for my readers. The fact that each featured blog will be linked in some way will ensure that those that land on the page will find a selection of reading that interests them.

I've started my latest news page by linking to news coverage from my blog, estate agency news sites and the BBC. This will develop over time as I look at more diverse sources of news and how these affect the estate agency industry. I want to provide a place where estate agency professionals can go to see links to the latest news that affects their industry on different levels. This can be from local, national, industry-specific and international sources so I think it's a good thing to have these stories in one place.

There is a link and short description about my Kindle book on there and in addition I'll put links and information there about future Kindle books, such as the one I'm currently writing based on how to go about buying a house. The other area that needs development is the training area, where I will upload training material for budding estate agents and refresher courses for existing estate agents. This will be paid-for content but will be on a menu basis, where you can select the areas that you feel you need the help in and just pay for what you need.

I'm excited about the start of the project and from here on it's about maintaining the freshness of the changing content and writing the content still to be uploaded - the content that's in development.

The website can be found at-

www.estateagentboost.com

Take a look and see what you think.