Monday 7 March 2016

A great way to get your message across and win more customers

At '245 days…' I take a look at all issues they can affect the success of your startup. For any startup business communication is absolutely crucial to your success. How you are able to capture the attention of your audience is vital. To be able to explain your product or service quickly and in an engaging manner can transform the way you are received and understood. You need to find a way that your potential customer can receive and process the information you want to deliver.
You need to find a way of delivering your content in a way that holds the attention of the viewer, delivers the key messages you want to get across and that looks professional.

One great way of doing this is by using an explainer video.

One great company that provide this service is Again Studios.

The explainer video breaks down the essence of what you do and turns it into something that is-
  •          Easy to watch
  •          Easy to understand
  •          A great hook for finding out more

Again Studios explainer videos talk your potential customer through the process step by step. They catch the attention straight away and then lead the viewer through a few screens of information before providing the hook. The best explainer video examples of these videos look like they have great production values and enhance the view of the company that the video represents.

But I've seen so many poor quality explainer videos that don't achieve anything. They can be all fluff and no substance. Again Studios produce a high quality explainer video that will wow your potential customer and help to transform your business. This can make the difference between a viewer clicking away or staying, watching through and then buying your product or service. This can be the difference a thriving business or the potential of no business at all. Startups are so prone to failure in the first year that they need to b totally on top of their communication because every single sale counts.

You need to be able to communicate your offering to your customers in a concise way. Time is so tight for people that they don't want to be spending a lot of time working out what you offer. They need to be able to understand what you do, why you are different and why they should contact you. This last part is important to you. You want the viewer to get in contact with you – Again Studios will help you with this.

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