Every startup needs a marketing team – Gripped are the go-to tech agency

The startup business owner feels like they have to fulfil every role in their business. From web designer to accountant, an entrepreneur tries to turn their hand to every aspect of their business. And this is where too many fail. The time it takes to research the latest tax laws or how to build a subscription email system could be far better spent developing meaningful relationships with your customers.

And this is no more evident in the marketing of your startup business. Marketing is far too important to leave to chance. It brings in new prospects and develops them into paying customers. It reaches new markets and sees your business grow from strength to strength. Regular readers will know that I advocate spending money in the key areas of your business.

Getting Gripped to deal with your tech B2B marketing is the ideal way to get the most for your money.

With marketing you want to deal with someone who has experience. Someone who has seen it all and done it all before. That’s what Gripped have in abundance.

They have the knowledge and expertise to turn your homemade marketing into something that looks and feels just like the biggest and best companies in your sector – or any sector for that matter. The tech sector thrives on slick marketing – get Gripped to do that for your startup.

Win B2B clients with engaging marketing that is proven to work.

How do Gripped operate?

They become your marketing team and CMO. This means that you have a top team on your side to deliver results, such as –

·         Building a compelling and engaging proposition for your target market

·         Unblocking the sales funnels that are just not delivering results for you

·         Developing your web presence into something that attracts clicks and converts them effectively

·         Enabling sales by owning the same space as your customers

Gripped ensure that you get ahead of the competition. We all know how important that is with a startup business. Hitting the ground running is vital to stay on track for success. Spending strategically on a part of the business designed to deliver high quality clients to your door is the best way to go about this. Look at the services Gripped offer to see how it can help your new business.

They know so much about inbound marketing that they’ve written the book on it! Don’t delay with your marketing – contact Gripped today to see how they can deliver results for your startup.

You can learn from other great startup businesses like Sudzy

At '245 days…' I think it is really important for entrepreneurs and startup business owners to learn from each other. There are so many great businesses out there that I think taking a look at how others operate gives you lessons that can be applied to your own business.

Today I take a look at a business that you can learn from and if you have a need for this then you can also earn from it as well.

It is a great company called Sudzy and they have spotted a real niche in the market when it comes to dry cleaning. They operate an on-demand service for dry-cleaners and laundromats. At the moment, the on-demand sector of dry-cleaning is booming. Corporations are popping up, promising customers a great deal, collecting the garments and then outsourcing the cleaning to a factory before re-delivering the garments.

Where Sudzy has stepped in is to create a service for local laundromats. The laundromat can mix their own personal service to customers with the device that Sudzy provides to compete with the on-demand services currently being offered by competitors.

One lesson for budding entrepreneurs is that you sometimes have to think outside of the box. Sudzy could have followed the crowd and become another on-demand laundry corporation. Instead they have seen a niche in the market and provided a service for it. As a small business owner you don't just have to concentrate on marketing to customers - there is a thriving business to business (B2B) market out there.

There is a great opportunity here if you own your own laundry services, particularly if you operate a cleaners. You can get together with Sudzy and fight the onset of on-demand services in your area. By using your established customer base and the great customer service that sets you ahead of the competition you can provide a service in partnership with Sudzy. Customers just click a button and have their clothing picked up in less than 40 minutes.

The platform is really easy to join so you can be up and running in no time at all.  I saw the quote related to Sudzy that they are the "Grubhub of laundry" and I think that this sums up what a great business model they have here.

All startups need a great idea and need to execute that idea well to be in with a chance of being successful. Sudzy has found their niche, and also has positioned itself to execute its strategy and look in great shape for the future. How do you scrub up?