I'm having to rein in my imagination and enthusiasm a little today, I'm raring to go with my estate agency and I'd open it tomorrow if I was a bit more impetuous. It's been a long-standing dream and I won't rest until I get to do this for myself, but it has to open right and correct. I want to take my local market by storm, so I have to get everything properly formed before I start advertising and get people on the phone to start me marketing their property.
Imagination and enthusiasm
This has run away with me a little over the last few days. I want to have a website, 4 blogs, 2 You Tube accounts, 4 accounts in other social media, market every day and still have time to do all the other things I carry out now - surveys, consumer trials, mystery shopping, writing books and buying and selling books and video games. I have to be realistic and decide when to switch these things off to concentrate on getting this business right. It will be after Christmas to start switching things off, with the most time-consuming going first.
I have also got to rein in my ideas for the business. I'm sure that loads of tech and kit will make it interesting for me, but it needs to be cost-effective and the right thing for my customers. I've looked at tech for showing properties to customers, for sale boards with tech to contact customers walking or driving by, expensive laptops, producing glossy brochures for advertising each property for sale, etc.
I've consigned all of this to the trash pile, as it's a group of things that I would believe added a small amount to the process but at a high cost to the business - and ultimately to the customer.
I'm focussing on the things I need to get in order first, and developing my ideas about where I want to go with this, what I want to be and what I want to achieve.
Post a Comment