Showing posts with label customer experience. Show all posts
Showing posts with label customer experience. Show all posts

Sunday, 9 October 2016

Startups need to always be thinking of training their teams

A startup needs to be moving forwards all the time. If you stand still at any point then the market and your competition overtake you and you are left playing catch-up. And nothing is more important than making sure that your team is fully up to date with their training needs.

It can be easy to set up with a fully trained team and then think that you can just forget about training completely. But that is a big mistake to make. Your team are a valuable asset to your company and their training reflects how much you care about the service they are able to deliver to your customers.  Develop Intelligence are a great company to use if you want help in getting your team firing on all cylinders.


Your team spend all of their time making sure that your customer needs are met. They are responsible for –

  •          Connecting with customers
  •          Delivering the products or services that you sell
  •          Improving the customer experience
  •          Reaching out to new customers


And much more. Investing in their training with a great provider like Develop Intelligence means that you can keep your team at the top of their game and keep ahead of the competition. Don’t let your rivals steal a march on you and your startup business. Keep your team trained and motivated to ensure that you stay successful.



Startup business can be quite a cutthroat place to be so you need to make sure that all aspects of your business are on top form. You wouldn’t let something like your business insurance run out, so don’t let the training and qualifications of you and your team hold you back.

Monday, 4 April 2016

TrakCar is a great way to find where you parked, and great for startups to see how to app

I like to look at the ways in which you can get your startup in great shape. By considering the ways in which other entrepreneurs have started their success, you can learn how to kick-start your own startup business. Technology is one great way in which you can enhance the exposure and usefulness of your startup. But technology for the sake of technology does nothing to help your business. Whether it is your website, your mobile site or your app it needs to give your customers something useful. The best apps are diverging they stand on their own.

Take the TrakCar app. It is something that is well made, particularly useful and can help you in your everyday life. The fact is that the app serves a purpose. If you add an app to what you offer in your startup business then you need to look at examples like this to inspire you. It is easy to understand so you can pick it up and use it straight away. It gives the customer a reason to install and use it. This transforms it from another app to a must-have app that people will download and use.
It's features include-

  •         It is the only app that automatically detects your parking events
  •         It knows exactly where your car is
  •          No longer do you have to worry about where you left your car
  •          It is the perfect app for every driver


These are great features that make this app the most useful around for tracking where you left your car.


As a startup entrepreneur you will have your own time at an absolute premium. You do not have the time to be searching about for where you parked your car. Every minute counts. To make sure that you have a tight grip on your time and you know that you can easily find your car when you return I recommend that you download this app.

As a startup entrepreneur I recommend that you take your time to look at this app. It gives you a template to think about your own business and the technology you offer potential customers. Your technology must enhance your startup. It must bring something new to your customers. TrakCar does just this. It is a simple idea that has been well executed. Ensure that every part of your business follows the same mantra as this to keep you at the top of your game.


Downlaod at-

Friday, 5 February 2016

rustyfrets.com is a great website to measure your startup against

In my startup blog, the thing I find the most interesting is the interaction I get to have with other startup entrepreneurs. I get to meet with many other business people (both face to face and online) and discuss how things are going, what challenges they face and to share best practice and knowledge.
This week I have got in touch with an entrepreneur that is going through the startup process. He is a little further down the road than me and I was thrilled to get the chance to ask him a few questions, learn about his business and share the experience with you.

His name is Bryan and he owns and runs http://rustyfrets.com/ which is a great online guitar shop. It is essentially a small town guitar shop but taken online. The focus is on the customer rather than the equipment and the store is clearly run by someone who knows everything about the stuff they are selling. And I would say that this is the first thing that we can learn about the startup business. Start your business in something you know and something you have a passion about. That passion and knowledge will shine through in everything you do. Take a look at the http://rustyfrets.com/ website now and you will see knowledge and passion on every page.



Bryan tells me that the biggest hurdle he has faced is generating traffic for the website. Once customers are there then they will browse, enjoy and probably buy. It has been getting them there that has been the biggest hurdle. He quotes using different angles and perseverance as the two main characteristics that have helped here. Lesson number two for startup entrepreneurs. You must remain positive and keep trying. By this I don’t mean keep trying the same things, but trying different ways of making it work. Check out the headline on the website-

“Rusty Frets is an online guitar shop for the working class guitarist. Great gear without the huge price tag.”

It is simply effective. It resonates with the target audience and ensures that the connection is made.
Bryan tells me that he is proud of his success in generating other sales channels. This is another important lesson for the budding startup owner. The traditional methods of selling your product or service may not necessarily be the only way to get to market. Social media, online forums and blogging sites are often a great way to meet potential clients, woo them and make the sale.

In terms of http://rustyfrets.com/ there is definitely a market out there for the service they offer.  A guitar shop that really understands guitar players is a wonderful thing. If the seller truly understand the buyers (because they are one of them) the game changes.


This is a great website and looks like a great business, so I urge you to go through their website and look at how they connect with customers, explain what they offer and make that connection. And while you are there, you can get yourself a guitar as well!