Get a free social media audit for your startup business

At ‘245 days...” I take a look at all of the aspects of your startup business that you need to get right first time to get you in line for success. There are so many areas of startup business that must be done correctly to make sure that you don’t end up as one of the statistics of failure. Startup businesses are particularly vulnerable to closing down in the first few years. It can happen for a variety of reasons but the major factor in this is cash flow. This comes about because of not enough customers. It is vital as early on in the process as possible for a new business to start recruiting customers. In the past they may have involved expensive marketing campaigns, but in the modern world it involves making use of the free medium of social media.

Unfortunately, because it is free, some people in business seem to think that you can throw whatever you like at it and something will come back. There are millions of users on the social media networks and a high proportion is small business. To be seen takes a strategy.

How do you get your audience to find you? How do you gain a meaningful audience? Where do you turn for help?

Gradient Social Solutions is currently offering free social media audits for your startup business. It means that you can get quality advice from a professional in this field. It can transform the way that your company uses social media and the engagement you have with your audience.

Gradient Social Solutions have been helping clients for years to make the most of their social media presence. They work on Facebook, Twitter and Instagram to get you an audience that means something to you. They look to engage followers that are likely to buy and endorse your products to get you traffic that converts into business.

When I first started on Twitter for my business I was thrilled to see that I was followed by Yoko Ono and the crown Prince of some country I hadn’t really heard of. After a short while it dawned on me that this wasn’t my audience. These were not people that were going to buy my product. It is by having your target audience follow you on social media and reacting to what you post that you can convert this free tool into income and profit. Don’t be fooled by follower numbers.

As you would expect with a marketing company that helps you with social media, Gradient Social Solutions have their own Facebook page that you can check out.

At ‘245 days...’ I repeatedly extol the virtues of marketing, especially when the medium is free to use. Social media is a great way to engage with your customers and get them to interact with you and your business. It is a really cost-effective way to generate new customers and to turn these customers into loyal customers. However you need to use social media correctly if you want a return from it. Gradient Social Solutions can give you a free audit to make sure you are doing just this. Contact them today!

See how I'm using mass blogging sites, multiple blogs and social media to grow an audience

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I've been looking at different ways to increase the views on my blogs this week. The amount of people that read my right blogs is relatively low, in terms of the big online sites and I want to grow real views and clicks for three main reasons-

1- to have people view my estate agency blog that are interested in estate agency. This will increase my traffic for any blog on estate agency on my own website when the business is set up.

http://eaboost.blogspot.co.uk/

2- to have people interested in the Spennymoor property market as a ready-made audience for when I open up an estate agency in the town.

http://spennyproperty.blogspot.co.uk/

3- to have good click figures for potential buyers when it comes to selling my fiverr gigs to people who want exposure for whatever they are selling.

See my fiverr profile here-  https://uk.fiverr.com/homeestates

The ways that I have started to look at this include mass-blogging sites, featuring the blog wording on other sites and trying to increase my social media following.

Mass-blogging sites

The idea with these is that it takes my single blog on its own site and puts on a site that people will visit to read blogs. The plus side is that my blog suddenly appears somewhere that readers are expecting a blog. The down side is that I'm now faced with the competition of hundreds, thousands of other blogs.

Some of the sites I have tried include-

• Blogarama
• BlogFlux
• Super Blog Directory
• Blog Listing
• Bloggio

Basically you out in your blog RSS feed details and it will automatically feed any new entries to the respective sites.

It's only been around ten days but I can't really report any great increase in my readership as a result of this so far. I'm sure that in time it will add readers as my blogs gain traction but I don't think that it will change the world for me. I'm sure that every click counts when it comes to content and content marketing though, and I'm happy that I've done it.

Featuring the words on other sites

I've set up Wordpress sites of each of my blogs so the wording can be found in more than one place.

For the estate agency blog I've also uploaded some of my blog posts on an estate agency networking site. These for me are about establishing a presence and increasing networking. Apart from the links within the text, there's no actual prompt to read the initial Blogger blog in any of these. So my concern is that it may dilute rather than increase the readership. These are an even newer development than the mass blogging sites so I'll have to keep you posted in my progress here.

Increasing my social media following

I've been trying to naturally grow thew following I have for all of my Twitter accounts. Each account focusses on a different area of interest and I'm looking to quadruple the amount of followers I have on each. I am doing this by trying to follow people who have a similar interest and that tend to follow people that follow them. I'm determining this by the amount of followers and followed they have - if the figures are roughly similar then I believe that there's a good chance of being followed back. I'm trying to stay aware of Twitter's rules and they will block any accounts that routinely follow hundreds of people sat once. I'm following people with similar interests and only 15-50 per day at the most.

I find that Twitter gives me the best traction for my blogs on social media, although I maintain Facebook, Pinterest and Tumblr accounts and sometimes upload my blog posts to LinkedIn.

As usual, I'll keep you updated with any progress or otherwise that I make.

Onwards and upwards!