Sunday 7 December 2014

How I'd have dealt with the changes in stamp duty this week


I'd share a basic stamp duty calculation to spark a conversation with your customers, both buyers and vendors.

The calculation is-

Someone buying at £185,000 would have paid £1,850 under the old stamp duty rules. Under the new rules, they will now pay £1,200, which is a saving of £600.

The reason I would use this calculation is to prompt a discussion, to pick up the phone. I have stated in a blog already that I believe you should speak to every one of your clients every week-

This is the perfect opportunity and perfect timing to have this conversation. For my registered buyers, then they will no doubt be registered with more than one estate agent. It's the agent that services these clients, looks after them and has the right communication with them that will more than likely win the business and the recommendations.  I'm sure some buyers will have missed the changes in stamp duty or will have heard about them but maybe not understood what it means to them. A 2 minute chat will clear this up and may change their search criteria. What a valuable conversation to have!

Depending on the part of the country you are in, you may hand to tweak the above calculation but it's just an example and it's the communication with your clients (every week, remember) that's important.

Give it a try!

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