230 I've been getting involved in discussions with other estate agents and entrepreneurs on various social media platforms. I think a debate, and the ability to have discussions, share ideas and generally talk about the industry with other people is heartening and useful. I'm mainly coming across useful content and discussions on LinkedIn social media site, under the Estate Agents UK Networking Group. Once on there, you can ask questions, start discussions, respond to other people's content, or just have a read of what other people have put there. I have found posting specific questions about marketing get a good response and generally start a lively debate, where people share their experience of that particular subject and usually have some strong views about it. I have developed in other areas on LinkedIn as well, as I have started to make connections with people I have worked alongside in estate agency over many years in the past. I think that having a network of people that you have shared experiences with and can trust their opinion will give you a testing ground for ideas and marketing projects. On other social media, I have developed another blog, based on the property market in my town - the idea is that as my knowledge of the market develops, and the content specifically related to the town builds, then I will become an authority in the property market where I will operate. This should lead to me being trusted and being sought out both by home sellers and landlords, for my experience and knowledge. This is also being serialised on the Facebook page that I have set up relating to the town I will operate in. I am using the town for my photography practice, and posting these photos on the page as well. I also add links to local events and local news to ensure that the page stays fresh and interesting. I use Twitter to publish links to my Blogger pages, so that I can reach a wider audience with my blog, and likewise with Tumblr, where I can also share a lot more of my photos and my thoughts about them. All-in-all I am finding that the links I can make via social media are becoming more and more useful to establish my presence in the local market and to add to my connections with people who have a similar outlook and will give me honest feedback. I urge anyone to give it a go!