Marion Morrison changed his name to John
Wayne. Norma Jean Baker changed hers to Marilyn Monroe. In Hollywood the right
name means a great deal. In business it’s exactly the same. A catchy name, a
catchy website is the difference between being noticed by the internet or being
lost. A great website domain literally is the difference between potential
riches and potential obscurity.
How do you go about finding a great name?
What help is available? Where can I turn when I need a great domain name? A
great name for my startup?
Traditionally you would trawl through a
domain reseller and check out all the different words or combinations of words
that suit your business. For example, if you are a startup that wants to sell
luxury items for women you would try-
- Luxury lady
- Lady luxury
- High end woman
- Luxury
- Luxury woman
And so on. This is time consuming, often
completely fruitless and can sometimes be expensive. If you find the
combination of words that you think you just must have and it’s already owned
by someone else then you can end up hitting a brick wall or being quoted a
ridiculous price.
The mass resellers don’t understand what
you want from a domain name. They just register everything they can get their
hands on and hope someone buys it, fast and cheap.
There is a solution emerging for the savvy
startup that wants a name to reflect their company – not to reflect whatever
was available at the time. It’s Name
Perfection – brandable startup and company domain names. They have a series
of domain names already secured, but it’s more than that. The names have been
hand-selected to ensure that they are catchy and they are all the things that a
quality brand name domain should be-
- Great
- Short
- Pronounceable
- Brandable
- Pass the radio test
What is the radio test? I hear you ask.
Well, it’s this-
The “radio test” for domain names is this:
can a potential customer find a company website after listening to a commercial
and hearing the company domain name mentioned?
Taking the example from above about a
women’s luxury item domain name, you can see clearly from the site that
herluxury.com is available, it’s catchy, it passes the radio test and can be
obtained. This is the other advantage of using http://www.nameperfection.com/ - you
aren’t searching high and low for domain names. You can see in a very short
pace of time the domain names that are available, make your selection and then
get on with your startup – taking away loads of lost time, fruitless searching
and stress.
In my startup business venture I have just
started on the road of domain name searches and I must admit that before I
found http://www.nameperfection.com/
I was searching the wrong way. I spent hours just typing and retyping different
word combinations to try to find something, anything that broadly described
what I do. I now know that I was looking in the wrong place.
All in all, I recommend you using http://www.nameperfection.com/
because it puts you in a position of control and efficiency. Control because
you are not at the beck and call of the mass domain resellers who have every
domain name under the sun except those that are catchy. Efficient because you
turn what could be a time-consuming process into a quick one by finding a
quality domain name for your business that does everything you want it to do.
